How To Fill In Google Merchant Feed Template

Google Merchant: How to apply your product data feed

To upload your products to Google Merchant Middle, y'all must first create a feed to upload your data. This pace is required for each new feed. Once you have created information technology, you practice not demand to register it once more, but update it.

Primary feeds

Your primary feed is a data source used by Merchant Heart to show your products in Google ads. Equally long as your data in your master feed adheres to all specifications and rules, creating and uploading your principal feed is the merely thing you need to practise. However, if they don't follow all of the rules, they can be adapted using advanced feed options. Yous can also utilise the supplemental feed to improve or rewrite your product information to improve the operation of your ads.

You can use primary feeds to add together or remove product data, fix language and country targeting, and set feed rules for your product information. Primary feeds are the just type of feeds that tin add together or remove products.

Go on in mind – If you have multiple chief feeds for Shopping Ads and Local Inventory Ads, brand certain they don't contain the same products and data.

Create a primary feed

1. Log in to yourMerchant account.

2. On your left carte, clock on "Products" so "Feeds".

3. Click on "+" to get-go the creation of your main feed.

4. Make full all the required data and click on "Continue".

Country of auction:The country of auction is where your products from this feed are sold. The production data uploaded to a selected country must encounter the requirements for the country for which you submit, including the feed specifications and policies. After creating your feed you lot tin can add additional countries of auction nether Feed settings tab.
Linguistic communication:The language in which your product data is written. If you select a country with multiple supported languages (such as Belgium, Canada, or Switzerland), you will exist presented with a list of the supported languages of that country.

five.Proper name and input method. At present information technology's upwardly to y'all which one you will choose.

Primary feed name:Enter a descriptive name that helps you identify the primary feed. The feed name doesn't demand to match the name of the file you're submitting.
Input method:Select the one that fits your needs best.
Google Sheets: You can upload your data using a generated Google Sheets template, or with an existing Google Canvas with your product data.
Scheduled fetch: Google can fetch your feed directly from your server.
Upload:Upload files directly to Merchant Heart via SFTP, FTP, Google Deject Storage, or manually.
Website crawl:If in that location are no feeds currently in your account, and you have the appropriate structured data on your website, Google tin can crawl your website to think your product data.
File name:Depending on what input method you select, you may be prompted to enter the proper name of the file y'all'll be submitting. This name should exactly match the name of the file you created and include a valid extension.

Create a supplemental feeds

Supplemental feeds are used to supplement data that can be linked to existing production data in the chief feed. They are used to update existing production data.

Mutual use cases for supplemental feeds include, but are not express to: :

Add or override custom labels for campaign direction
Add or override promotion IDs for retail promotions
Override titles
Exclude specific products (via theexcluded_destination aspect)
Add missing GTINs
Add local inventory product data for local inventory ads.

1. In your Merchant account, click on "Products" and so "Feeds".

2. On the bottom, go along with clicking on "Add together supplemental feed".

3.Again you need to fill the required information. It'due south up to you which 1 will you choose.

four.Afterwards you choose one of the options, fill all the required fields and click on "Continue".

5.In the last step, y'all need to link it with 1 of your primary feeds. So click "Create feed".

According to the Google Merchant Center Assist, it should expect like this:

Go on with our adjacent article nearly how to upload a feed.

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Consultant for online business and marketing. Holder of every Google Ads certification. Account director for BlueWinston and Shopping in EU. CSS Hero. Gamer.